Yale School of Management · New Haven, CT
Marketing for Searchers in the Yale SOM Community
Preserve customer trust while building new demand
Independent service provider; not affiliated with or endorsed by Yale School of Management.
Overview
For Yale SOM searchers moving into ownership, continuity matters alongside growth. A useful marketing transition keeps existing customers informed and makes it easy for prospective customers to understand the business and contact the right person.
Our experience
Tiger Digital works with searchers from the Yale SOM community. That experience shapes the guidance on this page. It is not an affiliation with, or endorsement by, the school.
What we run
How we would help.
SEO and AI search visibility
Help prospective customers find and understand the acquired business through clearer service content and a stronger search presence.
- A full rank baseline before anything changes, so you know what you actually bought
- Google Business Profile custody, then categories, services, and service-area cleanup
- Citation and NAP consistency after the entity or the ownership changes hands
- Service and location pages built for the terms that convert, not the terms with volume
- Entity consistency: one name, one address, one phone, one description everywhere a model can read it
- Content written to answer the question directly, in the shape an answer engine will lift
Paid advertising
Reach prospective customers with campaigns aligned to the acquired company's services, market, and conversion goals.
- Budget mapped to the rank data: spend where you are invisible, pull back where you already rank
- Local Services Ads and Google Guaranteed where the category supports them
- Call tracking and offline conversion import, so a booked job is the conversion, not a click
- Search-term and negative-keyword discipline from the first week, not the first quarterly review
- Reporting that ends at cost per booked job
Keep the transition clear to customers
Review contact information, service promises, and website messaging before announcing major changes. Use authentic customer evidence with permission, keep claims accurate, and make the next step straightforward for both returning and new customers.
Questions
Common questions.
- Can we use the previous owner’s reviews and case studies?
- Review permissions, platform rules, and whether each claim still reflects the business. Do not invent or rewrite endorsements; verify what can be retained and how it should be attributed.
- Is Tiger Digital affiliated with Yale School of Management?
- No. Tiger Digital is an independent marketing agency. This page is intended for searchers and acquisition entrepreneurs in the Yale SOM community; it does not represent a school partnership or endorsement.
Results
Figures we can stand behind.
- $100,000+
- in closed revenue from paid ads in a single month for one client, with around a 14x return on ad spend
- 50%
- of paid leads booked an appointment, and 21.6% became paying customers
- 3 of 3
- websites we audited finished at 98% site health or higher
- 23
- location landing pages built to reach priority markets
June 2026. Revenue from closed jobs tracked back to the ads that generated the lead.
Same client and month: 134 leads, 67 booked, 29 customers.
3 clients, April to July 2026. Measured in SEMrush.
Results are from Tiger Digital client campaigns and reflect the specific clients and periods listed. Your results will depend on your market, budget, and starting point.
Before you optimise anything
Six things that break at close
- The Google Business Profile
- The name
- The reviews
- The phone number
- The tracking
- The website and the domain
Keep reading
Further reading
Yale SOM acquisition entrepreneurship resourceYale SOM’s A. J. Wasserstein faculty page lists search-fund and acquisition entrepreneurship materials.
Talk it through with our team.
A short call to discuss the business you are buying and what we would do first.