The Wharton School, University of Pennsylvania · Philadelphia, PA
Marketing for Searchers in the Wharton Community
Turn the growth thesis into a marketing plan
Independent service provider; not affiliated with or endorsed by The Wharton School, University of Pennsylvania.
Overview
For Wharton students and alumni pursuing a search fund, an acquisition thesis eventually needs a concrete customer acquisition plan. Translate broad growth assumptions into specific services, customer segments, and conversion paths that can be tested after closing.
Our experience
Tiger Digital works with searchers from the Wharton community. That experience shapes the guidance on this page. It is not an affiliation with, or endorsement by, the school.
What we run
How we would help.
SEO and AI search visibility
Help prospective customers find and understand the acquired business through clearer service content and a stronger search presence.
- A full rank baseline before anything changes, so you know what you actually bought
- Google Business Profile custody, then categories, services, and service-area cleanup
- Citation and NAP consistency after the entity or the ownership changes hands
- Service and location pages built for the terms that convert, not the terms with volume
- Entity consistency: one name, one address, one phone, one description everywhere a model can read it
- Content written to answer the question directly, in the shape an answer engine will lift
Paid advertising
Reach prospective customers with campaigns aligned to the acquired company's services, market, and conversion goals.
- Budget mapped to the rank data: spend where you are invisible, pull back where you already rank
- Local Services Ads and Google Guaranteed where the category supports them
- Call tracking and offline conversion import, so a booked job is the conversion, not a click
- Search-term and negative-keyword discipline from the first week, not the first quarterly review
- Reporting that ends at cost per booked job
Connect marketing activity to qualified demand
Choose a small set of services to promote, define what counts as a qualified inquiry, and agree on how the business will follow up. Evaluate campaigns against actual sales opportunities rather than treating more website traffic as the end goal.
Questions
Common questions.
- How should I evaluate marketing results?
- Track qualified inquiries, booked conversations, and won business where the sales process allows. Review channel costs alongside lead quality and the company’s capacity to serve new customers.
- Is Tiger Digital affiliated with The Wharton School, University of Pennsylvania?
- No. Tiger Digital is an independent marketing agency. This page is intended for searchers and acquisition entrepreneurs in the Wharton community; it does not represent a school partnership or endorsement.
Results
Figures we can stand behind.
- $100,000+
- in closed revenue from paid ads in a single month for one client, with around a 14x return on ad spend
- 50%
- of paid leads booked an appointment, and 21.6% became paying customers
- 3 of 3
- websites we audited finished at 98% site health or higher
- 23
- location landing pages built to reach priority markets
June 2026. Revenue from closed jobs tracked back to the ads that generated the lead.
Same client and month: 134 leads, 67 booked, 29 customers.
3 clients, April to July 2026. Measured in SEMrush.
Results are from Tiger Digital client campaigns and reflect the specific clients and periods listed. Your results will depend on your market, budget, and starting point.
Before you optimise anything
Six things that break at close
- The Google Business Profile
- The name
- The reviews
- The phone number
- The tracking
- The website and the domain
Keep reading
Further reading
Wharton acquisition entrepreneurship resourceWharton’s ETA club connects students with investors, alumni, and the acquisition entrepreneurship community.
Talk it through with our team.
A short call to discuss the business you are buying and what we would do first.