Harvard Business School · Boston, MA
Marketing for Searchers in the Harvard Community
Prepare for your first months as an owner
Independent service provider; not affiliated with or endorsed by Harvard Business School.
Overview
Moving from acquisition research to operating a business introduces a new question: where will the next qualified customer come from? For searchers in the Harvard Business School community, a practical marketing plan starts with the acquired company’s customers, service area, and existing sources of demand.
Our experience
Tiger Digital works with searchers from the Harvard community. That experience shapes the guidance on this page. It is not an affiliation with, or endorsement by, the school.
What we run
How we would help.
SEO and AI search visibility
Help prospective customers find and understand the acquired business through clearer service content and a stronger search presence.
- A full rank baseline before anything changes, so you know what you actually bought
- Google Business Profile custody, then categories, services, and service-area cleanup
- Citation and NAP consistency after the entity or the ownership changes hands
- Service and location pages built for the terms that convert, not the terms with volume
- Entity consistency: one name, one address, one phone, one description everywhere a model can read it
- Content written to answer the question directly, in the shape an answer engine will lift
Paid advertising
Reach prospective customers with campaigns aligned to the acquired company's services, market, and conversion goals.
- Budget mapped to the rank data: spend where you are invisible, pull back where you already rank
- Local Services Ads and Google Guaranteed where the category supports them
- Call tracking and offline conversion import, so a booked job is the conversion, not a click
- Search-term and negative-keyword discipline from the first week, not the first quarterly review
- Reporting that ends at cost per booked job
Protect what already brings customers in
Before replacing a website or launching campaigns, document the pages, phone numbers, and offers that currently generate inquiries. Preserve working customer paths during the ownership transition, then improve weak service pages and measure which inquiries become real opportunities.
Questions
Common questions.
- What should I prioritize immediately after closing?
- Start by confirming access to the website, analytics, business listings, and advertising accounts. Establish a baseline for qualified inquiries before making large changes.
- Is Tiger Digital affiliated with Harvard Business School?
- No. Tiger Digital is an independent marketing agency. This page is intended for searchers and acquisition entrepreneurs in the Harvard community; it does not represent a school partnership or endorsement.
Results
Figures we can stand behind.
- $100,000+
- in closed revenue from paid ads in a single month for one client, with around a 14x return on ad spend
- 50%
- of paid leads booked an appointment, and 21.6% became paying customers
- 3 of 3
- websites we audited finished at 98% site health or higher
- 23
- location landing pages built to reach priority markets
June 2026. Revenue from closed jobs tracked back to the ads that generated the lead.
Same client and month: 134 leads, 67 booked, 29 customers.
3 clients, April to July 2026. Measured in SEMrush.
Results are from Tiger Digital client campaigns and reflect the specific clients and periods listed. Your results will depend on your market, budget, and starting point.
Before you optimise anything
Six things that break at close
- The Google Business Profile
- The name
- The reviews
- The phone number
- The tracking
- The website and the domain
Keep reading
Further reading
Harvard acquisition entrepreneurship resourceHBS directs students interested in ETA toward search-fund internships through its summer fellowship options.
Talk it through with our team.
A short call to discuss the business you are buying and what we would do first.