Columbia Business School · New York, NY
Marketing for Searchers in the Columbia Community
Match marketing to the market you actually acquire
Independent service provider; not affiliated with or endorsed by Columbia Business School.
Overview
A searcher’s school location does not determine where an acquired business serves customers. For the Columbia Business School community, the right marketing plan follows the company’s real footprint, service mix, and competitive environment.
What we run
How we would help.
SEO and AI search visibility
Help prospective customers find and understand the acquired business through clearer service content and a stronger search presence.
- A full rank baseline before anything changes, so you know what you actually bought
- Google Business Profile custody, then categories, services, and service-area cleanup
- Citation and NAP consistency after the entity or the ownership changes hands
- Service and location pages built for the terms that convert, not the terms with volume
- Entity consistency: one name, one address, one phone, one description everywhere a model can read it
- Content written to answer the question directly, in the shape an answer engine will lift
Paid advertising
Reach prospective customers with campaigns aligned to the acquired company's services, market, and conversion goals.
- Budget mapped to the rank data: spend where you are invisible, pull back where you already rank
- Local Services Ads and Google Guaranteed where the category supports them
- Call tracking and offline conversion import, so a booked job is the conversion, not a click
- Search-term and negative-keyword discipline from the first week, not the first quarterly review
- Reporting that ends at cost per booked job
Build relevant pages for real service areas
Organize location content around where the company can deliver and the questions customers ask there. Include verified local details when available, keep business information consistent, and avoid creating pages for areas the company does not serve.
Questions
Common questions.
- Does the acquired business need to be in New York?
- This page is intended for the Columbia searcher audience, not only New York businesses. Marketing geography should follow the acquired company’s actual customers and service territory.
- Is Tiger Digital affiliated with Columbia Business School?
- No. Tiger Digital is an independent marketing agency. This page is intended for searchers and acquisition entrepreneurs in the Columbia community; it does not represent a school partnership or endorsement.
Results
Figures we can stand behind.
- $100,000+
- in closed revenue from paid ads in a single month for one client, with around a 14x return on ad spend
- 50%
- of paid leads booked an appointment, and 21.6% became paying customers
- 3 of 3
- websites we audited finished at 98% site health or higher
- 23
- location landing pages built to reach priority markets
June 2026. Revenue from closed jobs tracked back to the ads that generated the lead.
Same client and month: 134 leads, 67 booked, 29 customers.
3 clients, April to July 2026. Measured in SEMrush.
Results are from Tiger Digital client campaigns and reflect the specific clients and periods listed. Your results will depend on your market, budget, and starting point.
Before you optimise anything
Six things that break at close
- The Google Business Profile
- The name
- The reviews
- The phone number
- The tracking
- The website and the domain
Keep reading
Further reading
Columbia acquisition entrepreneurship resourceColumbia Business School lists an Entrepreneurship Through Acquisition course.
Talk it through with our team.
A short call to discuss the business you are buying and what we would do first.